Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 175 other categories.

2 Etarget is leading in Arts & Entertainment, People & Society, TV & Video, News & Media and 34 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 121 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 11 other countries.