Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Etarget is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, Sports and 126 other categories.

2 Etarget is leading in Arts & Entertainment, Shopping, People & Society, Internet & Telecom and 53 other categories.


1 Xaxis is leading in most countries, including United States, Japan, Germany, Taiwan and 85 other countries.

2 Etarget is leading in Slovakia, Hungary, Czech Republic, Bulgaria and 25 other countries.