Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 154 other categories.

2 YuMe is leading in Performing Arts, Crafts, Gay, Lesbian, & Bisexual, Tennis and 5 other categories.


1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 58 other countries.

2 YuMe is leading in United States, Spain, India, Sweden and 16 other countries.