Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 134 other categories.

2 Etarget is leading in Business & Industry, Shopping, Adult, Marketing & Advertising and 44 other categories.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 145 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 14 other countries.