Market Share by Top Websites

1 Swoop is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ethnio is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Swoop has better usage coverage in more websites categories. Including Food & Drink, Vehicles, Home & Garden, Games and 8 other categories.

2 Ethnio is leading in Hobbies & Leisure and Heavy Industry & Engineering.


1 Swoop is leading in most countries, including United States, United Kingdom, Canada, Pakistan and 18 other countries.

2 Ethnio is leading in Germany and Sweden.