Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OpenX OpenAds is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Music & Audio and 33 other categories.

2 OpenX OpenAds is leading in News & Media, Sports, Technology News, Religion & Spirituality and 9 other categories.


1 Etology is leading in most countries, including United States, Russia, India, Germany and 25 other countries.

2 OpenX OpenAds is leading in Saint Vincent, Bangladesh and Cyprus.