2
In terms of market share, Etology is clearly lagging behind, losing to OpenX OpenAds in all segments.
1
Etology has better usage coverage in more websites categories. Including Adult.
2
OpenX OpenAds is leading in Sports.
1
Etology is leading in most countries, including United States, Germany, Israel, Japan and one other country.
2
OpenX OpenAds hasn't got a lead over Etology in any country.