Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OpenX OpenAds is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 47 other categories.

2 OpenX OpenAds is leading in Sports, Technology News, Real Estate, Soccer and 9 other categories.

Geography

1 Etology is leading in most countries, including United States, Germany, Russia, Brazil and 32 other countries.

2 OpenX OpenAds is leading in Bangladesh and Hong Kong.