Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 220 other categories.

2 Etology is leading in Adult.


1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 135 other countries.

2 Etology hasn't got a lead over Yahoo Ad Exchange in any country.