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Etology is leading in The Entire Web.
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Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Finance, Investing, Business & Industry and 42 other categories.
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Etology is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 29 other categories.
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Yahoo Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 20 other countries.
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Etology is leading in Germany, Russia, Spain, India and 16 other countries.