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Etology is leading in The Entire Web.
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Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Finance, Business & Industry, Investing and 40 other categories.
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Etology is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 30 other categories.
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Etology is leading in most countries, including Russia, Germany, Netherlands, Mexico and 20 other countries.
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Yahoo Advertising is leading in United States, Brazil, Canada, Taiwan and 17 other countries.