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Etology is leading in The Entire Web.
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Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Advertising has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Business & Industry, Finance and 42 other categories.
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Etology is leading in Adult, People & Society, Arts & Entertainment, Music & Audio and 32 other categories.
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Etology is leading in most countries, including Germany, United Kingdom, India, France and 48 other countries.
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Yahoo Advertising is leading in Brazil, United States, Croatia, British Indian Ocean Territory and 10 other countries.