Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 221 other categories.

2 Etology hasn't got a lead over Yandex Direct in any websites category.

Geography

1 Yandex Direct is leading in most countries, including Russia, Kazakhstan, Ukraine, Belarus and 121 other countries.

2 Etology is leading in Argentina, Australia, Mexico, Taiwan and 8 other countries.