Market Share by Top Websites

1 etracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to etracker in all segments.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 207 other categories.

2 Unica is leading in Car Buying, Universities & Colleges, Grants & Scholarships, Business News and 2 other categories.


1 etracker is leading in most countries, including Germany, Austria, Italy, Spain and 141 other countries.

2 Unica is leading in Japan, Australia, Virgin Islands, British, Senegal and 3 other countries.