Market Share by Top Websites

1 etracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to etracker in all segments.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 213 other categories.

2 Unica is leading in Car Buying, Interior Decor, Grants & Scholarships and Human Resources.


1 etracker is leading in most countries, including Germany, Austria, United States, Spain and 159 other countries.

2 Unica is leading in Tonga, Sri Lanka, Botswana, Saint Vincent And The Grenadines and 4 other countries.