Market Share by Top Websites

1 etracker is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 10K Sites.

Websites Categories

1 etracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 213 other categories.

2 Unica is leading in Car Buying, Interior Decor, Grants & Scholarships, Wholesale Trade and one other category.

Geography

1 etracker is leading in most countries, including Germany, Spain, France, Austria and 133 other countries.

2 Unica is leading in United States, Canada, Australia, New Zealand and 9 other countries.