Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eWayDirect is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 53 other categories.

2 eWayDirect is leading in Arts & Entertainment, Performing Arts, Visual Arts & Design, Books & Literature and 2 other categories.

Geography

1 TurnTo is leading in most countries, including United States, Canada, Australia, United Kingdom and 16 other countries.

2 eWayDirect is leading in South Africa, Colombia and Turkey.