Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, eWayDirect is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 29 other categories.

2 eWayDirect is leading in Arts & Entertainment, Performing Arts, Gifts, Food & Grocery Retailers and 6 other categories.


1 TurnTo is leading in most countries, including United States, Canada, Australia, Taiwan and 12 other countries.

2 eWayDirect is leading in Switzerland.