Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExoClick is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 19 other categories.

2 ExoClick is leading in Adult.

Geography

1 ExoClick is leading in most countries, including Germany, China, Russia, Japan and 62 other countries.

2 Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 54 other countries.