Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 128 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 40 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 71 other countries.

2 Federated Media is leading in India, Bangladesh, Pakistan, Viet Nam and 22 other countries.