Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 141 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 36 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 92 other countries.

2 Federated Media is leading in Russia, Philippines, Israel, Pakistan and 15 other countries.