Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Flashtalking is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 136 other categories.

2 Flashtalking is leading in Travel, Accommodation & Hotels, Autos & Vehicles, Computer & Electronics and 43 other categories.


1 Flashtalking is leading in most countries, including United Kingdom, Germany, Russia, Italy and 57 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, Canada and 50 other countries.