Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 153 other categories.

2 Improve Digital is leading in Games, Cooking & Recipes, Soccer, Adult and 16 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 77 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 11 other countries.