Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 141 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 35 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 75 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 25 other countries.