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Improve Digital is leading in Top 1M Sites and The Entire Web.
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Salesforce Marketing Cloud is leading in Top 10K Sites and Top 100K Sites.
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Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 13 other categories.
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Salesforce Marketing Cloud is leading in Finance, Lifestyle, Business & Consumer Services, Food & Drink and 3 other categories.
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Improve Digital is leading in most countries, including France, Russia, Taiwan, Italy and 112 other countries.
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Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 24 other countries.