Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 144 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Music & Audio and 33 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 71 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Spain and 23 other countries.