Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 141 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 41 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Great Britain, Brazil and 80 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 36 other countries.