Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 167 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Chats & Forums, Graphics & Multimedia Tools and 2 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 94 other countries.

2 Kitara Media is leading in Slovenia and Madagascar.