Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ligatus is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 164 other categories.

2 Ligatus is leading in News & Media, Soccer, Newspapers, Technology News and 12 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 82 other countries.

2 Ligatus is leading in France, Italy, Turkey, Netherlands and 5 other countries.