Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Lijit in all market share segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 205 other categories.

2 ExactTarget is leading in Email, Banking, Sports, Insurance and 19 other categories.


1 Lijit is leading in most countries, including United States, France, Spain, Italy and 165 other countries.

2 ExactTarget is leading in Australia and Swaziland.