Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 213 other categories.

2 ExactTarget is leading in Email, Banking, Sports, Insurance and 11 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Germany, Poland and 186 other countries.

2 ExactTarget is leading in Australia, New Zealand, Solomon Islands and Antigua And Barbuda.