Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Lijit in all market share segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 145 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Finance and 58 other categories.


1 Lijit is leading in most countries, including United States, France, Spain, Mexico and 131 other countries.

2 ExactTarget is leading in Australia, Canada, New Zealand, Denmark and 21 other countries.