Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 106 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 70 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 73 other countries.

2 Lijit is leading in India, Indonesia, Taiwan, Pakistan and 13 other countries.