Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 174 other categories.

2 Madison Logic is leading in Healthcare Industry, Technology News, Human Resources, Consumer Electronics and one other category.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 90 other countries.

2 Madison Logic is leading in Iran, Afghanistan, Luxembourg and Qatar.