ExactTarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 97 other categories.
MarketGid is leading in Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 81 other categories.
ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 66 other countries.
MarketGid is leading in Russia, Ukraine, Belarus, Kazakhstan and 40 other countries.