Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 197 other categories.

2 ExactTarget is leading in Email, Business Services, Coupons, Outdoors and 12 other categories.


1 MediaMath is leading in most countries, including Japan, United Kingdom, France, Brazil and 122 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Latvia and 15 other countries.