Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 205 other categories.

2 ExactTarget is leading in Email, Outdoors, Publishing & Printing, Water Sports and 9 other categories.


1 MediaMath is leading in most countries, including Japan, United States, France, Brazil and 159 other countries.

2 ExactTarget is leading in Australia, Canada, New Zealand, Iceland and 9 other countries.