Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind MediaMath in all market share segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 197 other categories.

2 ExactTarget is leading in Email, Business Services, Coupons, Outdoors and 11 other categories.


1 MediaMath is leading in most countries, including France, Japan, Brazil, Germany and 113 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Lithuania and 16 other countries.