Market Share by Top Websites

1 MediaMind is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to MediaMind in all segments.

Websites Categories

1 MediaMind has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Autos & Vehicles and 178 other categories.

2 ExactTarget is leading in Email, Recreation & Hobbies, Business Services, Outdoors and 21 other categories.

Geography

1 MediaMind is leading in most countries, including United States, France, Turkey, Australia and 127 other countries.

2 ExactTarget is leading in Canada, Kenya, Kazakhstan, Gambia and 8 other countries.