Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 163 other categories.

2 Microsoft adCenter Conversion is leading in Photography, Relationships & Dating, Computer Hardware, Online and 13 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 92 other countries.

2 Microsoft adCenter Conversion is leading in Pakistan, Venezuela, Haiti, El Salvador and one other country.