Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 156 other categories.

2 Moat is leading in Games, Cooking & Recipes, Online, Technology News and 13 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 84 other countries.

2 Moat is leading in Venezuela, Belarus, Benin, Lebanon and 2 other countries.