Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 169 other categories.

2 Moat is leading in Technology News, Agriculture & Forestry, Cooking & Recipes, Fashion & Modeling and 7 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 96 other countries.

2 Moat is leading in Macedonia, Slovenia, Saint Lucia, Mozambique and 4 other countries.