Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 171 other categories.

2 MSN Ads is leading in People & Society, Adult, Technology News, Cooking & Recipes and 14 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 105 other countries.

2 MSN Ads is leading in Israel, Romania, Timor-leste, Slovakia and 3 other countries.