Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MSN Ads is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 161 other categories.

2 MSN Ads is leading in People & Society, Adult, Technology News, Cooking & Recipes and 13 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 91 other countries.

2 MSN Ads is leading in Cameroon, Sri Lanka and Jordan.