Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Email, Health and 105 other categories.

2 Neodata is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 78 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 77 other countries.

2 Neodata is leading in Italy, Romania, Slovenia, Egypt and 6 other countries.