Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Email, News & Media and 99 other categories.

2 Neodata is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 80 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 80 other countries.

2 Neodata is leading in Italy, Romania, Serbia, Czech Republic and 12 other countries.