Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Email, Health and 105 other categories.

2 Neodata is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 79 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 83 other countries.

2 Neodata is leading in Italy, Egypt, Romania, Croatia and 14 other countries.