Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 99 other categories.

2 ExactTarget is leading in Business & Industry, Email, Travel, Finance and 77 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 64 other countries.

2 NetAffiliation is leading in France, Portugal, Spain, Poland and 41 other countries.