Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NetAffiliation is still behind ExactTarget in all market share segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 114 other categories.

2 ExactTarget is leading in Business & Industry, Email, Accommodation & Hotels, Marketing & Advertising and 66 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 65 other countries.

2 NetAffiliation is leading in France, Brazil, Portugal, Spain and 46 other countries.