Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 17 other categories.

2 NetAffiliation is leading in Pets & Animals, Adult and Reference Materials.

Geography

1 Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 88 other countries.

2 NetAffiliation is leading in France, Belgium, Portugal, Pakistan and 13 other countries.