Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 189 other categories.

2 ExactTarget is leading in Email, Restaurants & Delivery, Banking, Gambling and 21 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 163 other countries.

2 ExactTarget is leading in Australia, New Zealand, Eritrea, Cayman Islands and 2 other countries.