Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 95 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 89 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Canada and 125 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, New Zealand and 23 other countries.