1
Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
ExactTarget is leading in Top 10K Sites.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 164 other categories.
2
ExactTarget is leading in Email, Finance, Clothing, Restaurants & Delivery and 35 other categories.
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Nielsen Display Ads is leading in most countries, including France, Italy, Belgium, Spain and 140 other countries.
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ExactTarget is leading in United States, Australia, United Kingdom, Brazil and 36 other countries.