Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 94 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 85 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Canada and 133 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, New Zealand and 20 other countries.