Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Autos & Vehicles and 165 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Clothing, Restaurants & Delivery and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 153 other countries.

2 ExactTarget is leading in Australia, Brazil, New Zealand, Denmark and 7 other countries.