Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Arts & Entertainment and 156 other categories.

2 OMG is leading in Shopping, Coupons, Tourism, Movies and 18 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 89 other countries.

2 OMG is leading in India, Indonesia, Congo Republic, Bangladesh and 8 other countries.