Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Arts & Entertainment and 157 other categories.

2 OMG is leading in Shopping, Coupons, Tourism, Movies and 17 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 85 other countries.

2 OMG is leading in India, Pakistan, Bangladesh, Nepal and one other country.