Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, OMG is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Arts & Entertainment and 158 other categories.

2 OMG is leading in Shopping, Coupons, Movies, Consumer Electronics and 14 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 82 other countries.

2 OMG is leading in India, Bangladesh, Nepal, Azerbaijan and 3 other countries.