Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 164 other categories.

2 OMG is leading in Coupons, Tourism, Movies, Technology News and 15 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 94 other countries.

2 OMG is leading in India, Bangladesh, Kazakhstan, Sri Lanka and 4 other countries.