Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Email, Arts & Entertainment and 157 other categories.

2 OMG is leading in Shopping, Coupons, Movies, Consumer Electronics and 18 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 83 other countries.

2 OMG is leading in India, Croatia, Guatemala, Jamaica and 4 other countries.