ExactTarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Paid-To-Promote has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 109 other categories.
ExactTarget is leading in Business & Industry, Email, Travel, Health and 86 other categories.
Paid-To-Promote is leading in most countries, including India, Brazil, France, Germany and 82 other countries.
ExactTarget is leading in United States, Australia, New Zealand, Colombia and 52 other countries.