Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 158 other categories.

2 Platform161 is leading in Technology News, Science, Social Sciences, Home & Garden and 14 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 82 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 6 other countries.