Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 158 other categories.

2 Platform161 is leading in Technology News, Home & Garden, Performing Arts, Social Sciences and 10 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 83 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 5 other countries.