Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 162 other categories.

2 Platform161 is leading in Science, Social Sciences, Technology News, Newspapers and 10 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 83 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 3 other countries.