Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Plista is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 154 other categories.

2 Plista is leading in News & Media, Music & Audio, Newspapers, TV & Video and 33 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 84 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 13 other countries.