Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 139 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, Music & Audio, Newspapers and 40 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 76 other countries.

2 Plista is leading in Germany, Poland, Netherlands, China and 12 other countries.