Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 Plista is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 139 other categories.

2 Plista is leading in News & Media, Arts & Entertainment, Music & Audio, TV & Video and 37 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 78 other countries.

2 Plista is leading in Germany, Poland, Netherlands, Switzerland and 12 other countries.