Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 150 other categories.

2 PointRoll is leading in People & Society, Car Buying, Womens Interests, Transportation & Logistics and 12 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 91 other countries.

2 PointRoll is leading in Reunion, Algeria, Cambodia and Myanmar.