Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 160 other categories.

2 PointRoll is leading in People & Society, Transportation & Logistics, Car Buying, Womens Interests and 11 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 92 other countries.

2 PointRoll is leading in Iran, Zambia, Tanzania, Saint Kitts and 2 other countries.