Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 168 other categories.

2 Popin is leading in Celebrities & Entertainment News, Technology News, Chats & Forums, Weddings and 4 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 81 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 6 other countries.