Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 Popin is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 169 other categories.

2 Popin is leading in Newspapers, Magazines & E-Zines, Technology News, Celebrities & Entertainment News and 9 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Great Britain, Brazil and 97 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 6 other countries.