Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind SiteScout in all market share segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Computer & Electronics and 209 other categories.

2 ExactTarget is leading in Email, Publishing & Printing, Running, Scouting and 7 other categories.


1 SiteScout is leading in most countries, including United States, India, Canada, Spain and 129 other countries.

2 ExactTarget is leading in United Kingdom, Australia, Brazil, New Zealand and 14 other countries.