Market Share by Top Websites

1 SiteScout is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to SiteScout in all segments.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 201 other categories.

2 ExactTarget is leading in Email, Publishing & Printing, Running, Scouting and 8 other categories.


1 SiteScout is leading in most countries, including India, Indonesia, Canada, Russia and 123 other countries.

2 ExactTarget is leading in United States, Australia, United Kingdom, Brazil and 16 other countries.