1
ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, SmartContext is clearly lagging behind, losing to ExactTarget in all segments.
1
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 170 other categories.
2
SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 10 other categories.
1
ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 103 other countries.
2
SmartContext is leading in Poland, Ireland, Israel, Timor-leste and 8 other countries.