Market Share by Top Websites

1 SpotX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to SpotX in all segments.

Websites Categories

1 SpotX has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 194 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Clothing, Restaurants & Delivery and 28 other categories.


1 SpotX is leading in most countries, including United States, France, Spain, Germany and 166 other countries.

2 ExactTarget is leading in Australia, New Zealand, Macao, Liberia and 3 other countries.