Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SpotX is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 152 other categories.

2 SpotX is leading in Autos & Vehicles, Car Buying, Newspapers, TV & Video and 19 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 87 other countries.

2 SpotX is leading in Netherlands, Russia, Spain, Pakistan and one other country.