Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Spring Metrics is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 152 other categories.

2 Spring Metrics is leading in Home & Garden, Car Buying, Products & Shopping, Sports and 12 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 94 other countries.

2 Spring Metrics is leading in Cook Islands.