Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 157 other categories.

2 Sprinkle is leading in Newspapers, Cooking & Recipes, Celebrities & Entertainment News, Soccer and 12 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 80 other countries.

2 Sprinkle is leading in Sweden, Norway, Spain, Denmark and 7 other countries.