Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Sprinkle is leading in Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 157 other categories.

2 Sprinkle is leading in News & Media, Newspapers, Soccer, Cooking & Recipes and 16 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 78 other countries.

2 Sprinkle is leading in Sweden, Slovakia, Czech Republic, Norway and 9 other countries.