Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Tailsweep is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 142 other categories.

2 Tailsweep is leading in People & Society, Arts & Entertainment, Music & Audio, Marketing & Advertising and 27 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 83 other countries.

2 Tailsweep is leading in Sweden, Finland, Czech Republic, Norway and 6 other countries.