Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 169 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Business Services, Coupons and 27 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, Germany, Netherlands and 88 other countries.

2 ExactTarget is leading in United Kingdom, Australia, Brazil, New Zealand and 22 other countries.