Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 179 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Coupons, Outdoors and 20 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 119 other countries.

2 ExactTarget is leading in Brazil, Estonia, Nigeria, Kazakhstan and 11 other countries.