Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 198 other categories.

2 ExactTarget is leading in Email, Coupons, Publishing & Printing, Books & Literature and 9 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 128 other countries.

2 ExactTarget is leading in Brazil, Colombia, Latvia, Estonia and 11 other countries.