Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 187 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Publishing & Printing, Books & Literature and 12 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Canada and 122 other countries.

2 ExactTarget is leading in Brazil, Estonia, Namibia, Cote d Ivoire and 12 other countries.