Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 176 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Coupons, Outdoors and 18 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 118 other countries.

2 ExactTarget is leading in Brazil, Saudi Arabia, Puerto Rico, Nigeria and 13 other countries.