Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 187 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Outdoors, Publishing & Printing and 15 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 117 other countries.

2 ExactTarget is leading in Brazil, Tunisia, Burkina Faso, Cote d Ivoire and 14 other countries.