Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 185 other categories.

2 ExactTarget is leading in Internet & Telecom, Email, Outdoors, Publishing & Printing and 14 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 115 other countries.

2 ExactTarget is leading in Brazil, Colombia, Estonia, Latvia and 15 other countries.