Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 159 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 21 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 101 other countries.

2 TripleLift is leading in Costa Rica, Croatia, Guatemala, Kuwait and 4 other countries.