Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 156 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 15 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 89 other countries.

2 TripleLift hasn't got a lead over ExactTarget in any country.