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TripleLift is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Salesforce Marketing Cloud is leading in Top 10K Sites.
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TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Arts & Entertainment and 16 other categories.
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Salesforce Marketing Cloud is leading in Finance, Business & Consumer Services, Heavy Industry & Engineering and Jobs & Career.
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TripleLift is leading in most countries, including United States, United Kingdom, France, Russia and 102 other countries.
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Salesforce Marketing Cloud is leading in Brazil, Australia, Japan, Austria and 23 other countries.