Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 11 other categories.

2 Turn is leading in Games, Arts & Entertainment, Vehicles, Computers Electronics & Technology and 4 other categories.

Geography

1 Turn is leading in most countries, including Japan, India, Taiwan, Russia and 71 other countries.

2 Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 35 other countries.