Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 218 other categories.

2 ExactTarget is leading in Email, Crafts, Book Retailers, Automotive News and 2 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 163 other countries.

2 ExactTarget is leading in Burkina Faso, Macao, Virgin Islands, French Guiana and 2 other countries.