Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 205 other categories.

2 ExactTarget is leading in Email, Coupons, Outdoors, Gardening and 3 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, United Kingdom, Japan, Spain and 145 other countries.

2 ExactTarget is leading in Trinidad and Tobago, Gabon, Malawi, Rwanda and one other country.