Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 220 other categories.

2 ExactTarget is leading in Email, Grants & Scholarships, Automotive News and Awards.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, France and 169 other countries.

2 ExactTarget is leading in Guadeloupe, Macao, Guam, Dominica and 5 other countries.