Market Share by Top Websites

1 Vibrant Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Vibrant Ads in all market share segments.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 183 other categories.

2 ExactTarget is leading in Email, Accommodation & Hotels, Restaurants & Delivery, Business Services and 28 other categories.


1 Vibrant Ads is leading in most countries, including Germany, United Kingdom, India, Canada and 129 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, New Zealand and 12 other countries.