Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yepty is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 101 other categories.

2 Yepty is leading in Arts & Entertainment, People & Society, Health, Marketing & Advertising and 88 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 59 other countries.

2 Yepty is leading in Italy, Spain, Russia, Slovenia and 35 other countries.