Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YieldBuild is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 173 other categories.

2 YieldBuild is leading in Adult, Movies, Chats & Forums, Programming and 7 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Great Britain, Brazil and 101 other countries.

2 YieldBuild is leading in Israel, South Korea, Slovakia, Bangladesh and 2 other countries.