Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind YuMe in all market share segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 114 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 83 other categories.


1 YuMe is leading in most countries, including France, Mexico, Spain, Italy and 120 other countries.

2 ExactTarget is leading in United States, Australia, United Kingdom, Brazil and 36 other countries.