Market Share by Top Websites

1 ExactTarget is leading in The Entire Web.

2 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 95 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, News & Media, Sports and 84 other categories.

Geography

1 YuMe is leading in most countries, including France, Italy, Spain, Mexico and 64 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Brazil and 51 other countries.