Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exceptional is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 44 other categories.

2 Exceptional is leading in Travel, Telecommunications and Tourism.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, United Kingdom, Japan and 29 other countries.

2 Exceptional is leading in Portugal, British Indian Ocean Territory, Sweden and Finland.