In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 58 other categories.
Exceptional hasn't got a lead over KeywordMax in any websites category.
KeywordMax is leading in most countries, including United States, United Kingdom, Bulgaria, Spain and 29 other countries.
Exceptional is leading in Portugal, British Indian Ocean Territory, Finland and Poland.