In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 62 other categories.
Exceptional is leading in Associations.
KeywordMax is leading in most countries, including United States, United Kingdom, Canada, Russia and 10 other countries.
Exceptional is leading in Portugal, Romania, Nigeria, Italy and 2 other countries.