In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 59 other categories.
Exceptional hasn't got a lead over KeywordMax in any websites category.
KeywordMax is leading in most countries, including United States, United Kingdom, Netherlands, India and 15 other countries.
Exceptional is leading in Finland, Germany, Italy and Portugal.