In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 63 other categories.
Exceptional hasn't got a lead over KeywordMax in any websites category.
KeywordMax is leading in most countries, including United States, United Kingdom, India, United Arab Emirates and 21 other countries.
Exceptional is leading in Finland, Azerbaijan, Korea Republic, Peru and one other country.