In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 55 other categories.
Exceptional is leading in Education.
KeywordMax is leading in most countries, including United States, United Kingdom, India, Canada and 18 other countries.
Exceptional is leading in Finland and Argentina.