In terms of market share, Exceptional is clearly lagging behind, losing to KeywordMax in all segments.
KeywordMax has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Health and 62 other categories.
Exceptional hasn't got a lead over KeywordMax in any websites category.
KeywordMax is leading in most countries, including United States, United Kingdom, India, Turkey and 19 other countries.
Exceptional is leading in Germany, Nepal, Korea Republic, Italy and 3 other countries.