Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exceptional is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 Exceptional is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Online Marketing and 3 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 10 other countries.

2 Exceptional is leading in China, Finland, Portugal and Brazil.