Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exceptional is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Exceptional is leading in Arts & Entertainment, Internet & Telecom, Tourism, Online Marketing and one other category.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 8 other countries.

2 Exceptional is leading in Colombia, Finland, Italy, Portugal and one other country.